Now that ever more mechanical equipment works with embedded software and is therefore often equipped with a screen a whole new market of possibilities is created for infotainment. After all: if the end user needs to wait or the piece of equipment is temporarily out of use, the screen will be available for alternative forms of communication. Think, for example, about video clips combined with advertisements.  

Traditional billboards, advertisement pillars or posters can also easily be replaced by digital variants. The digital upload of advertisements is many times easier than the traditional manner whereby the advertisement material first needs to be printed and delivered and moreover has a static nature.

On the tables at bars, on the walls at supermarkets, on the counters at gas stations… intelligent products offer the makers a wide range of new sales moments which, combined with entertainment, will be well-received by the consumers.