Michael van Rijen is responsible for automotive solutions within Sioux Technologies. In his role as business development manager, he will focus on the further expansion of Sioux’s activities in the automotive industry. This focus market of Sioux is growing strong due to the increasing importance of software and electronics in the automotive industry. Trends such as connectivity, alternative powertrains, more advanced user interfaces and self-driving vehicles stimulate this growth.

New functionality in passenger cars and commercial vehicles is nowadays all controlled by means of electronics and software, where functional safety has an increasing impact. Sioux supports OEMs and first tier suppliers in the automotive industry with the development, integration and production of these innovative systems. Sioux also supplies its own products for critical vehicle functions and vehicle related processes. The focus is on specific market segments such as trucks and buses, concept cars and pod cars, hybrid and electric cars, off-highway vehicles, agricultural vehicles, construction and material handling vehicles, marine and other special vehicles.

Career background

Michael van Rijen has more than 25 years of experience in the international software and electronics industry as a business developer and director. He is an expert in pioneering, management, product engineering and software systems within the automotive domain. He has worked for major international companies in the supplier industry and vehicle manufacturers such as Audi and Daimler.

Michael van Rijen